QFP Cohort programs are a fast-track way to earn your QFP certification in 12 months. They include collaborative group discussions, peer support, networking opportunities, access to BFA Academy resources and 1h reflection session after each module.

Here are short descriptions of each module. For more details, please read our QFP Prospectus.

How To Market For Network Growth 

Course Outline

• Build your fundamental understanding of best-practice recruitment processes 
• Gain insight into franchisee concerns and what they are looking for in a business 
• Understand the components of a franchise offer, and how to improve the offer 
• Identify improvements in recruitment promotions 
• Common recruitment mistakes and how to avoid them 

How to Monitor Franchisee Performance

Course Outline

• Why it is important to maintain standards within the franchise network 
• Skills needed to develop or enhance a robust framework for monitoring the performance of franchisees 
• Understand the role of monitoring performance and what the consequences of not doing so might be for both the brand and business, the customers and the other franchisees of the brand 
• Key areas to monitor to avoid such damage in the first place and how these are

How to Motivate Franchisees

Course Outline

• Understand the value of franchisees setting both personal and business goals to guide and inspire their activities 
• The ‘life cycle’ of a franchisee & the different motivational approaches that will be needed at each stage 
• Theories of motivation and the franchisor’s role in using leadership skills to motivate franchisees 
• Various recognition and reward strategies needed to help franchisees achieve their view of success 
• Evaluate your own personal leadership style and consider how other styles may be more effective under certain circumstances 
• The importance of identifying and sharing goals within the support staff structure and how they can support individual franchisees to achieve goal 

How to Understand Franchisees’ Financial Performance

Course Outline

• Examine the makeup of the cash flow forecast, profit and loss account and balance sheet 
• Understand how to prepare a profit and loss account from a trial balance 
• How to use key ratios, trend & comparison analysis to review accounts & identify areas for improvement 
• Introduction to a range of basic accounting principles & techniques 
• Apply learning in practical case studies by examining two sets of franchisee accounts, identifying red flag areas and reviewing how these can be questioned to potentially improve performance

After you book and pay for the QFP Cohort 2 2025, a BFA Academy team member will contact you and provide you the module materials.

If you have not yet registered for the QFP qualification, you must register first before you can book this cohort.