Join us for a face-to-face, full-day seminar exploring the growing role of Artificial Intelligence in this AI Unlocked: Part 2 seminar. Running from 9:00am to 4:00pm, this seminar gives franchise leaders the opportunity to step back from daily operations and gain a clearer understanding of how AI can be used strategically and responsibly across their networks.

This day will be split into two key sessions outlined below:

Session 1: AI Foundations

What delegates will build or leave with

• A working prompt framework for marketing, content and communications.
• AI-generated buyer personas and ad copy tailored to their own franchise.
• An AI-produced image or video asset ready to use or test.
• A short brief or wireframe for an AI-built landing page.

Key learning areas

• The AI landscape and a practical understanding of how large language models work.
• Prompt engineering: how to brief AI effectively and get more useful outputs.
• Practical AI for marketing, including ad copy, personas and content.
• AI-powered creative and video.
• Building a simple website or landing-page concept with AI.
• Which AI tools are worth paying for and which may not be necessary.
• How to spot and correct poor AI-written content before it affects the brand.

Session 2: AI Acceleration

What delegates will build or leave with

• A custom GPT / AI Assistant built for their franchise, such as a franchise enquiry handler, brand tone checker or internal FAQ bot.
• A mapped workflow showing where AI can automate repetitive tasks in their business.
• A Generative Engine Optimisation (GEO) analysis of their own brand across AI search environments such as ChatGPT, Perplexity and Gemini.

Key learning areas

• Building a custom GPT / AI Assistant for a franchise business.
• Workflow automation with AI.
• Generative Engine Optimisation (GEO) and how AI search is changing brand visibility.
• An introduction to Claude Code and AI developer tools.
• Identifying the biggest AI opportunity gaps within the business.
• Developing a phased AI strategy and roadmap that can be taken back into the business and acted on.

Useful Information

• Your ticket includes a delicious lunch so you can fuel your day, relax, and get to know your fellow attendees.
• The full address of the venue is as follows: PUSH, 1 Primrose Street, London, EC2A 2EX

A must-attend event for franchisors looking to stay competitive, innovative, and prepared for the future of business.

Full agenda coming soon.